Final Reflection

After reading through all the posts from this semester, I have learned that I have become a lot stronger in my arguments and have gained more skills in creating a better platform for my ideas. Some of the highs were when I had to interview people, because it was very interesting to hear what other people thought of my ideas. Some of the lows included assignments where I had to identify things that bothered me. I didn’t enjoy this assignment as much because I truly don’t hate a lot of things and am a positive person overall. The most formative experience for me was finding my secret sauce. This will be something that I remember for a long time because it helps me understand what differentiates me from the other people out there. My most joyous was interviewing my friends and family to hear what traits they thought I had because it made me feel very good about myself. I am proud of myself for creating a venture concept because it took a long time and I really had to focus on what I wanted to do with my company to complete the assignment. After going through this class, I consider myself to be way more of an entrepreneur because I feel as though I know how to think like one better now. I have come very close to having an entrepreneurial mindset because when I see opportunity, I want to do something to fix it. My one recommendation for students who are going to journey down this path is to pay attention to detail and make sure they absorb all of the information that they can from people looking over their ideas and solutions. I would also recommend that the students create a schedule to follow so that they can effectively get their work done on time and make sure that it is solid work. I think that fostering this mindset takes a step forward in improving their work ethic. I think that this class can help improve your work ethic if you put your mind to it.

Venture Concept No. 2

Longer weekend hours for on campus food places

After attending the University of Florida for nearly a whole year, I have encountered many positive and negative aspects about the school. One thing that bugs me all the time is the limited hours for some of the food places on the weekends. I have asked around and it seems like many people also have a problem with this. The more and more people I talked to made it clear who I needed to target for the implementation of my product. The group of students who live on campus and are on the meal plan are the group who would be most willing to backup my idea. This opportunity for change came when I realized that going places on campus during the weekend is quite difficult and not something that is ideal for everyone. I figured that if restaurants on campus kept their stores open on the weekends or extended their hours, they would be able to drive in more revenue than they would anticipate. Currently, a student who lives on campus would go off campus to get something to eat, wasting time and even not using their meal plan effectively. This opportunity could be very big because not only could I create revenue for myself, I could help the stores make more money, and even save the students time and money as well. This window of opportunity could also be open for a very long time, if places on campus accept meal plans and remain open.

Innovation is something that I thought a lot before finalizing the idea for my service. I thought a lot to myself about whether someone would have tried this before or if it was tested and failed. After looking into it, I believe that it has never been a possibility and the school has not tested it out. The school would be foolish not to at least give it a test run. If they try it out and realize that they can gain more money from it, and satisfy the students’ needs more, then they should feel that implementing it is a smart move. What I want to do with my service is charge the students a flat rate charge on top of their meal plan to be eligible to eat at the restaurants any time that the restaurant is open. With the money I collect from the students, I should be able to pay the companies to keep the stores open longer on the weekends and give the students optimal times for eating there. I think that a flat rate charge of $50 per semester would be reasonable because it would allow them to eat wherever they want on their meal plans. This amount of money would be roughly 6 meals somewhere off campus. Instead of buying those 6 meals off campus, they can save that money and use it for something else. The money that they have in their meal plan is money they already anticipated on spending on food, thus allowing the extra 50 to be money they do not have to use off campus.

When it all comes together, you can realize that I have come up with a way to save the students time and money. Instead of using money off campus at places they probably do not even want to eat at, they can use that money to pay for my service which is far more convenient and cheaper. I think that customers would use this service because it is something that will allow students to save time which is a big factor for a lot of people in college. It will not be hard to get them to switch once I put into perspective how much cheaper it would be to just use my service rather than go off campus to get something. I think that the only competitors would be the off-campus places which would make deals during the weekend to pull students back off campus to eat cheaper at their restaurants. My price point is set so that it can help pay the restaurants extra money to be open for longer. This money can be used to pay employees or utility bills that might be racked up for being open during the weekends. The customer experience would be a lot better because they would realize the school and food places care about their needs and want to do something more convenient for them. I would organize this business by trying to show students how nice it would be to have this opportunity.

My most important resource will be the fact that I want to make everyone happy. With my service, I will try to make it beneficial for both the students who buy my service, and the restaurants who agree to stay open longer on the weekends. My next step for my venture will be to propose my idea to the school. None of this will be able to happen unless I talk to a representative who tells me what I can and cannot do with this idea. What is next for me is a lot of hard work. I will need to convince everyone that my service is the best thing that they can buy and how it will save them so much time and money if they opt to buy it. I hope that this business takes off and I can even look into helping other schools who have the same problem as The University of Florida does.

The feedback I received on my post was very positive. I did not get any negative feedback and I was happy to hear that the people who commented on my post thought that my idea was very good, and they really liked my plans for everything.

The one thing I did feel I needed to change was some of the grammar in my post. Some of the sentences didn’t fully get my points across, so I improved those to make sure that they got the point across better. I think that after rewording it better, I have enabled my followers to get a better idea of what I truly want in my venture concept.

Your Exit Strategy

My exit strategy would be to completely sell the company. I would hope to sell the entire company within the next 5 years. I do not plan on staying with the business for a very long time. I want the business to be something that can be kept within students that attend the University of Florida, so I will not keep it in my family.

I selected this exit strategy because I feel like it is a service that people who attend the university care more about and it would be better able to help the cause if they are located close to the campus to do so.

I think my exit strategy has helped me understand that it is a problem specifically on our campus and it is not something that is a problem all around. It helped me understand that the opportunity group was the students who live on campus with meal plans. It has definitely influenced my growth and focus into who I am targeting.

Reading Reflection No. 3

The book I read was The Art of Social Media: Power Tips for Power Users written by Guy Kawasaki. The general them of the book was basically highlighting all of the positive things that come from Social Media. He argues that despite the negative things that are out there about social media, there are a fair number of positive things that really help businesses and people improve.

This book connected directly to the class because we post all of our assignment responses on an online blog which is technically social media. This book also enhanced the fact that things that you do on social media drastically influence how your company is doing. The book liked to highlight all of the positive things for it.

My exercise would be to design a fake Instagram post that advertises your product. You would have to take a picture of something and then come up with a caption to it that made people want to buy your product or service.

My biggest surprise was when I heard that Pinterest is a great way to gain ideas and pictures for your products and businesses. I thought that this was impressive because I never would have thought of it to be a big influence on businesses. This differed the most because I assumed that it would be a different site or not even a social media page, but it turned out to be that.

Celebrating Failure

This semester I have done some great things, but I have also done some things that were not great and impressive. I think that one of the times that I did not do so great and failed was when I was taking a Biology class here at UF. I am more of a math person and biology is something I am not great with and do not understand very well. Despite spending a lot of time studying for my first couple exams, I did not do great on them. I still have one test left that could be my best one yet, and I am trying to improve my grade and prove to myself I know a little bit about biology. From this experience I learned that I have to study multiple days in advance to do better in that class.

Overall, I think that failure can be a good thing because it teaches you how to be persistent and never give up. Despite not doing great on these tests, I have learned to just keep studying harder and longer to do better on the next one. There is no point in giving up, I just have to keep going.

Venture Concept No. 1

Longer weekend hours for on campus food places

After attending the University of Florida for nearly a whole year, I have encountered many positive and negative aspects about the school. One thing that bugs me all the time is the limited hours for some of the food places on the weekends. I have asked around and it seems like many people also have a problem with this. The more and more people I talked to made it clear who I needed to target for the implementation of my product. The group of students who live on campus and are on the meal plan are the group who would be most willing to backup my idea. This opportunity for change came when I realized that going places on campus during the weekend is quite difficult and not something that is ideal for everyone. I figured that if restaurants on campus kept their stores open on the weekends or extended their hours, they would be able to drive in more revenue than they would anticipate. Currently, a student who lives on campus would go off campus to get something to eat, wasting time and even not using their meal plan effectively. This opportunity could be very big because not only could I create revenue for myself, I could help the stores make more money, and even save the students time and money as well. This window of opportunity could also be open for a very long time, if places on campus accept meal plans and remain open.

Innovation is something that I thought a lot before finalizing the idea for my service. I thought a lot to myself about whether someone would have tried this before or if it was tested and failed. After looking into it, I believe that it has never been a possibility and the school has not tested it out. The school would be foolish not to at least give it a test run. If they try it out and realize that they can gain more money from it, and satisfy their students needs more, then they should feel that implementing it is a smart move. What I want to do with my service is charge the students a flat rate charge on top of their meal plan to be eligible to eat at the restaurants any time that the restaurant is open. With the money I collect from the students, I should be able to pay the companies to keep the stores open longer on the weekends and give the students optimal times for eating there. I think that a flat rate charge of $50 per semester would be reasonable because it would allow them to eat wherever they want on their meal plans. This amount of money would be roughly 6 meals somewhere off campus. Instead of buying those 6 meals off campus, they can save that money and use it for something else. The money that they have in their meal plan is money they already anticipated on spending on food, thus allowing the extra 50 to be money they do not have to use off campus.

When it all comes together, you can realize that I have come up with a way to save the students time and money. Instead of using money off campus at places they probably do not even want to eat at, they can use that money to pay for my service which is far more convenient and cheaper. I think that customers would use this service because it is something that will allow students to save time which is a big factor for a lot of people in college. It will not be hard to get them to switch once I put into perspective how much cheaper it would be to just use my service rather than go off campus to get something. I think that the only competitors would be the off-campus places which would make deals during the weekend to pull students back off campus to eat cheaper at their restaurants. My price point is set so that it can help pay the restaurants extra money to be open for longer. This money can be used to pay employees or utility bills that might be racked up for being open during the weekends. The customer experience would be a lot better because they would realize the school and food places care about their needs and want to do something more convenient for them. I would organize this business by trying to show students how nice it would be to have this opportunity.

My most important resource will be the fact that I want to make everyone happy. With my service, I will try to make it beneficial for both the students who buy my service, and the restaurants who agree to stay open longer on the weekends. My next step for my venture will be to propose my idea to the school. None of this will be able to happen unless I talk to a representative who tells me what I can and cannot do with this idea. What is next for me is a lot of hard work. I will need to convince everyone that my service is the best thing that they can buy and how it will save them so much time and money if they opt to buy it. I hope that this business takes off and I can even look into helping other schools who have the same problem as The University of Florida does.

What’s Next?

Existing Market:

The next step for me is to talk to a representative from the school to propose my idea. Since I have enough support, I think that I now must talk to someone with the power to use my plan and implement it into our school.

After interviewing the three people who are already in the market for my service, I learned some good information from them. They informed me that I should first come up with a pitch to them using numbers showing how I could make them more money by using my idea. I think that the most logical move from here is to pitch my idea and come up with an anticipated revenue stream for them if the restaurants stayed open on the weekends.

Based on my ideas and the feedback I got from the people I interviewed, I think that I will plan to show the school my idea by pitching them it and by showing them potential numbers if they keep them open. Another idea I have is to do a couple test runs to show the school how much money they could be bringing in if they go with my idea. We could try a couple of different time frames for keeping them open and test the profitability while also testing customer satisfaction.

New Market:

A different market for me is the group of students at UF who live off campus. Despite their limited needs to go into campus on the weekends, if there are places to eat for longer hours, then there is a greater chance that these people would come in and eat on campus. This could be because it is cheaper for them, or they like the options that the campus has to offer.

After interviewing two people from the new market group, I learned a little bit more about if I could rope them into my idea. The problem I faced was that one of them thought it was a great idea, and the other one thought that it was a poor idea. The person who thought it was a good idea thought that he would come into campus more if the longer hours were an option. He said that I should continue my journey by going to the school and pitching my idea through giving the benefits of implementing my service. However, the other one was not able to see himself coming into campus and said that it would not be something he would be interested in.

I am not discouraged by this however, because if roughly half of the people who live off campus are interested in it, then it could work out well. I think that this group can help my plan a lot because they are a group that the school wouldn’t think would be interested in my service, but if I can prove to them that they are, I can earn a lot of credit from the school and maybe be able to push my service farther.

Your Venture’s Unfair Advantage

1. Work Ethic

V: Hard work is needed for success in a company.

R: Many people are lazy and not hard workers.

I: You either work hard or are lazy, it is not a teachable thing.

N: Nothing can replace work ethic.

2. Education

V: If you are smart then you will be able to do better with a company.

R: Not everyone is in college.

I: You can only gain it through going to school.

N: You cannot replace education.

3. Knowledge of the campus

V: Knowing the restaurants around campus.

R: Not everyone knows the campus well.

I: You either know the campus or you don’t

N: Can’t replace knowledge of a place.

4. Food Tastes

V: Knowing what people like to eat.

R: Not everyone has a diverse taste for food.

I: You can’t copy it, it is just something you have or do not have.

N: It is not something you can replace with another trait.

5. Friend who goes to Elon

V: He has knowledge about what I want to do.

R: Other people don’t have his knowledge.

I: You can’t imitate what he did for his school.

N: People’s knowledge from a bigger school doing the same thing could be better.

6. My Dad’s friend

V: He knows about the school’s food system.

R: Other people don’t have his knowledge.

I: It’s hard to get the experience he has.

N: This is not replaceable.

7. One of the Chick-Fil-A managers

V: On campus resource.

R: She is a rare find for information.

I: You can’t copy her experience.

N: Her experience can’t be replaced.

8. Leadership abilities

V: Important to run a company.

R: Not everyone is strong enough to lead a company.

I: You can’t copy someone else you have to lead and do your own thing.

N: You either are a leader or not.

9. Compassion

V: It helps you relate with both parties.

R: Not everyone can sympathize with their clients.

I: It is a natural thing that people cannot replicate very well.

N: You either have compassion or don’t.

10. Thoughtfulness

V: People will remember what you do for them.

R: Not everyone can do it for others.

I: You can’t copy it from someone else.

N: You cannot replace that with another emotion.

My top resource is leadership abilities. This is the most important because you need it to be able to run a company. You have to be able to show everyone how to do things and know the jobs of all the people. 

Elevator Pitch No. 3

After reading the feedback from my second elevator pitch, it seemed that my peers thought that I did a great job improving my pitch. They said that I did a great job of keeping my audience engaged and did a great job of getting my points across. Despite all of the positive feedback, I was told that I need to work on closing out my elevator pitch. I did a great job on the pitch until the very end where I had a slight problem closing out with a little stumble since I didn’t know what to say.

Based on my feedback, I improved the flow of my pitch. I made sure to finish strong and keep the audience engaged the whole time. I made sure that I kept doing my hand motions like I had been doing in the previous pitches and made sure to connect with the audience. I feel as though I did a good job with this pitch with how I incorporated all of the feedback I received and continuing to use my style that people seemed to like a lot.

Reading Reflection No. 2

I read How to Fail at Almost Everything and Still Win Big by Scott Adams. Adams main theme is that despite taking many failures, there are still so many opportunities to succeed in life. He uses 3 main points in his book which are; using systems not goals, taking risks to apply for jobs, and thinking of activities as time and space. Using these three points he describes in depth how you can become more successful and do better and whatever you are doing.

I think that this book enhanced what we are learning in class because it showed me how to battle through the losses that I may have taken during this class, and how to turn those failures into positive learning experiences.

If I had to create an exercise for this class, I would try to make it something that involves scheduling and developing a schedule to stick to during the class, so that people taking the class could figure out when and how they are going to do their work.

My biggest surprise in the book was when he talked about using systems not goals. This was a big aha moment because it made me realize I have to develop a system on how to reach my goals, not just a goal to set. If you just set a goal, you will not know exactly how to reach it without a set process.

Growing Your Social Capital

Domain: One of my friends who goes to Elon University found that the hours the dining halls were open weren’t very convenient for him. He decided to try to make a change by talking to the school about it. I talked to my friend over the phone to see how he was going about trying to fix the problem at his school. He gave me information about it if I would get him a McDonald’s burger when we get home from school. Using this insight, I will be better able to try and approach the school with my idea.

Market: My Dad’s friend works at a college and knows the details of how the food places work. After talking to him he told me reasons of why the companies may not want to extend hours but he reassured me that it is possible because they do talk about extending hours occasionally. He told me all this information for free but said it would be nice if I did some yard work for my dad in exchange. Using this information, I have reassurance that the school would indeed be willing to change things up.

Supplier: One of the managers at Chick-Fil-A on campus told me that she works with the school with the hours of her store. She told me how it might be easy to get them to extend their hours on Saturday since they are closed on Sundays. She said that it could be possible if I keep working on it and gathering people to support my idea. She gave me all this insight for the promise that I would continue to eat Chick-Fil-A often. Using this information, I am reassured that my favorite restaurant could potentially be open for longer hours on Saturdays.

I think that this experience has helped shape my networking process because I have realized that a lot more people than I previously thought are interested in my idea. I am now more confident in my idea and will continue to work on it so I can prepare it to be presented to the school. This experience was different than others because I was talking to people that actually had pull on the topic and could either help change things or have experience in this field.

Idea Napkin No. 2

I am a college student that likes to hangout with friends and go out. My talents include being a good leader, bringing out the best in everyone, and being able to connect with people. My experiences include leading a club and raising lots of money for our cause. I aspire to be successful and make the world a better place by helping others and bringing others up. This business design for me would play a role in my life because it would be easier and cheaper for me to eat on campus on the weekend, and I can use the money for other things that I would want.

I am offering to my customers the ability to go anywhere to eat on the weekends and be able to rely on the place being open. My customers are college students who live on campus and do not have any form of transportation or would rather eat on campus during the weekends and not have to commute anywhere. The customers all have in common that they want to have extended hours during the weekend to enable them to eat anywhere at any time they want. The customers care because they are tired of paying extra money and giving up extra time to go off campus to get food. These customers would rather pay a small amount of money for extra convenience and cheaper food options. What sets me apart from others is my drive to find common ground between people and make everyone happy. I want the solution in the end to be something that both parties can be happy with.

I think that all of the elements of my business fit together well because I know who I am targeting, and I know what those people want. I don’t think that there are many weak parts because I believe there would be high demand with everything that I am bringing to the table.

The feedback I got was very positive and I was happy that people thought that my idea was well put together and doable. They did say however that they are worried about the price being a turn off for college students. I considered it and I decided to disagree with this idea. I think that college students are also concerned about time, and if I save them time during the weekend then they probably wouldn’t be worried about spending a little extra money. The difference between the money that they would spend at an off campus place and a place on campus would be greater than the simple cost of paying for my service.

Elevator Pitch No. 2

After taking feedback and re-watching my last elevator pitch, I thought that I did a pretty good job overall but there were some things I need to change. I think that I need to be more exact in the points I am making. I did a little bit of talking in circles which was not good, and I need to improve on that. In addition, I think I need to relate to the audience better. However, I do think that I did a good job with hand motions and speaking clearly and loudly. After reading the feedback from my peers, I decided to get right to the point and try to capture the audience and relate to them. Hopefully it is a better pitch and improves upon the things I did wrong at first.

Create a Customer Avatar

My customers have the hobbies of hanging out with friends, playing sports, and relaxing. They tend to drive standard cars or pickup trucks. They watch funny and action filled TV shows like Friends or Game of Thrones. They do not have children, and only some of them are adopted. They like to read their school books and some other classics that are interesting to them. They tend to be conservative and liberal like regular college students. They are in the age range of 18-22.

I have many things in common with my avatar, including our hobbies, our age, and the kind of car we drive. I think that we have these things in common because we are all college students who are trying to get through college without spending a ton of extra money.

What’s Your Secret Sauce?

1.     I am different than everyone else because I am kind, outgoing, analytical, intelligent and a good leader.

2.     My Friend: Funny, tall, smart, outgoing, and curious

My Girlfriend: Kind, smart, thoughtful, helpful, and loyal

My Mom: Smart, outgoing, thoughtful, intelligent, and generous

My Roommate: Smart, outgoing, generous, a little messy, thoughtful

My Friend: Smart, loyal, analytical, a good leader, and kind.

3.     For the most part, the people who I interviewed thought the same way about me as I feel about myself. They all seem to think I am kind and smart which is something I want people to think of me as. Some differences included that people thought that I was very loyal which I may have forgot to put on my list, because I think I am loyal. I think I don’t see differences like these because it’s just who I am, and I have always been that way. I do think that my interviewers were right about me though and I do not think I would make any corrections besides maybe adding a couple others to my list.

Figuring Out Buyer Behavior No. 2

1. 18-year-old living in Broward Hall:

·       Does price matter the most when choosing where to eat during the weekend?

o   Yes, because if I eat on the meal plan during the weekend, I am just using money that is already in my account, and if I go off campus, I must use separate money that I didn’t plan on buying food with.

·       Does quality of food matter when choosing where to eat on the weekend?

o   Yes, I would prefer to eat at a more quality place than the dining hall because I eat at the dining hall often and I am looking for diversity in food.

·       Does your food choice decision depend on whether you have a form of transportation?

o   No, I would rather eat at an on-campus place because it is more convenient, and I would rather walk to get there.

·       How do you usually go get your food on the weekends?

o   I typically walk.

·       What is considered a good food purchase on the weekends?

o   Something quick and filling that I do not have to go far for.

2. 19-year-old living in a fraternity house:

·       Does price matter the most when choosing where to eat during the weekend?

o   Yes, because I think the places on campus tend to be cheaper than off campus places.

·       Does quality of food matter when choosing where to eat on the weekend?

o   Yes, the only place that is almost always open is the dining hall and I don’t love to eat there, so I wish there were other places to go on the weekends.

·       Does your food choice decision depend on whether you have a form of transportation?

o   Yes, if one of my friends can take me to an off-campus place by car, I would just go with them because it is far easier.

·       How do you usually go get your food on the weekends?

o   I usually walk because we do not have meals at the house, but sometimes I go with my friends in their cars.

·       What is considered a good food purchase on the weekends?

o   Something that fills me up and is enjoyable to eat.

3. 19-year-old living in Tolbert Hall:

·       Does price matter the most when choosing where to eat during the weekend?

o   Yes, because I only like to use my meal plan to eat on campus.

·       Does quality of food matter when choosing where to eat on the weekend?

o   Yes, if I am paying for my food, I would hope that it is high quality and fills me up and enjoy it.

·       Does your food choice decision depend on whether you have a form of transportation?

o   No, I just like to walk places on campus because we have a high diversity of places to eat and I like them all.

·       How do you usually go get your food on the weekends?

o   I typically walk to the places on campus.

·       What is considered a good food purchase on the weekends?

o   Something that doesn’t take a long time to eat and is open when I need it to be.

Through my 3 new interviews, I learned that people value price when considering what they want to eat. Usually they would rather it not take a long time to get there and they would prefer it to be open whenever they want. Overall, I would consider that people without transportation that live on campus have a strong need for more places to be open on the weekends. Without these places being open, the people have an unmet need that needs to be fixed for them to have a smoother way of getting food on the weekends. These people are always happy after they find something quick on the weekends and will enjoy the convenience of it.

Halfway Reflection

1.     I have made sure to do all my work on time and make sure that I set aside a lot of time to do my assignments thoroughly and on time. I have also made sure that all my work is turned in in an organized manner. It would bother me if all my work wasn’t neat because I would start to confuse myself.

2.     I felt like giving up one time when I was taking a cupcake. I felt like giving up because I didn’t know the answers to a couple of them and I felt extremely discouraged. However, I knew that I couldn’t just quit so I took some educated guesses and got some right and some wrong. After I didn’t do so well on it, I went back and looked at the questions and researched the answers to make sure I had a full understanding of them. After all of this though I think I developed a more tenacious mindset because now I am more willing to grind out work and make sure that my work is high quality.

3.     3 Tips for next semesters students:

·       Set aside time to work on the assignments and watch the lectures. It is an online class, so it is on you to make sure you complete all the work on time.

·       Don’t cut corners. Make sure that you do all the work that you need to. If you cut corners you will not learn anything from the class, and you will just consider the class’s homework busy work.

·       Take extra time to think of good opportunities. Opportunities that you find are the most important part of the class because everything you do with the class ties into the main opportunity you pick, so make it a good one.

Reading Reflection No. 1

1.     The thing the was most surprising to me about Shoe Dog by Phil Knight is that he is so private in his life and does not enjoy the public spotlight that many people enjoy. I admire most his persistence and his dedication to his work. I least admire the controversy around the child labor accusations. Phil Knight did encounter failure when his first Japanese shipment didn’t come in right away, so he ended up having to work another job to make some money.

2.     I noticed that Phil Knight can pursue his dreams and keep going and working towards goals that he has. He also is willing to talk to others to see what their opinions are on his work.

3.     I was a little confused about the start up of Nike, like when he was working with the Japanese company originally.

4.     My two questions for Phil Knight would be:

·       Did you ever consider giving up when it got difficult?

·       If you have the idea but not the money, what do you do?

5.     I think that his opinion of hard work is diligent and focused work that is outside of your comfort zone. I agree with this meaning of hard work and think that it should apply for everyone.

Figuring Out Buyer Behavior No. 1

Segment: College students who do not have transportation

1.     Freshman student who lives on campus

·       If you need to get somewhere without walking, how do you get there?

o I usually take the buses to get there.

·       If you cannot take this form of transportation what do you do?

o I try to find a ride from one of my two friends who have cars.

·       Do you ever pay money to use any form of transportation?

o Yes, occasionally I must pay for ubers to get places.

·       Do you think paying money to go somewhere else is worth it?

o Yes, I think that the money I pay is usually worth it because if I need to go somewhere, I think that paying to get there is worth it.

·       If given the opportunity to pay money to a service that makes you need transportation less, would you take it?

o Yes absolutely.

2.     Sophomore living in a Fraternity house

·       If you need to get somewhere without walking, how do you get there?

o I usually ask my friends for a ride.

·       If you cannot take this form of transportation what do you do?

o I usually pay for an uber to pick me up and take me to the place I need.

·       Do you ever pay money to use any form of transportation?

o Yes, I pay for the ubers and I also have chipped in money for gas for my friends that drive me around.

·       Do you think paying money to go somewhere else is worth it?

o Yes. If I need to go somewhere, I am willing to pay for it to get there quicker.

·       If given the opportunity to pay money to a service that makes you need transportation less, would you take it?

o Yes, I would.

3.     Sophomore who lives in the dorms on campus

·       If you need to get somewhere without walking, how do you get there?

o I usually borrow my friend’s bike.

·       If you cannot take this form of transportation what do you do?

o I typically try to catch the buses, but they are unreliable.

·       Do you ever pay money to use any form of transportation?

o Yes, but only when I am desperate.

·       Do you think paying money to go somewhere else is worth it?

o Yes, because if I really need to go somewhere, paying a little money to get there is nice.

·       If given the opportunity to pay money to a service that makes you need transportation less, would you take it?

o Yes, I would.

After conducting my interviews with the segment I chose, I found that people who do not have forms of transportation are still using money to find rides to go places that they need to. I am drawing a conclusion that some of these students may be using transportation to get to places where they can get something to eat. Since they are paying money for transportation, I believe that they would be willing to spend some of that money on my idea that would allow them to eat at places on campus during the weekends. Instead of taking transportation, they can just walk to a place close by and get something that they want.