What’s Next?

Existing Market:

The next step for me is to talk to a representative from the school to propose my idea. Since I have enough support, I think that I now must talk to someone with the power to use my plan and implement it into our school.

After interviewing the three people who are already in the market for my service, I learned some good information from them. They informed me that I should first come up with a pitch to them using numbers showing how I could make them more money by using my idea. I think that the most logical move from here is to pitch my idea and come up with an anticipated revenue stream for them if the restaurants stayed open on the weekends.

Based on my ideas and the feedback I got from the people I interviewed, I think that I will plan to show the school my idea by pitching them it and by showing them potential numbers if they keep them open. Another idea I have is to do a couple test runs to show the school how much money they could be bringing in if they go with my idea. We could try a couple of different time frames for keeping them open and test the profitability while also testing customer satisfaction.

New Market:

A different market for me is the group of students at UF who live off campus. Despite their limited needs to go into campus on the weekends, if there are places to eat for longer hours, then there is a greater chance that these people would come in and eat on campus. This could be because it is cheaper for them, or they like the options that the campus has to offer.

After interviewing two people from the new market group, I learned a little bit more about if I could rope them into my idea. The problem I faced was that one of them thought it was a great idea, and the other one thought that it was a poor idea. The person who thought it was a good idea thought that he would come into campus more if the longer hours were an option. He said that I should continue my journey by going to the school and pitching my idea through giving the benefits of implementing my service. However, the other one was not able to see himself coming into campus and said that it would not be something he would be interested in.

I am not discouraged by this however, because if roughly half of the people who live off campus are interested in it, then it could work out well. I think that this group can help my plan a lot because they are a group that the school wouldn’t think would be interested in my service, but if I can prove to them that they are, I can earn a lot of credit from the school and maybe be able to push my service farther.