The book I read was The Art of Social Media: Power Tips for Power Users written by Guy
Kawasaki. The general them of the book was basically highlighting all of the
positive things that come from Social Media. He argues that despite the
negative things that are out there about social media, there are a fair number
of positive things that really help businesses and people improve.
This book connected directly to the class because we
post all of our assignment responses on an online blog which is technically
social media. This book also enhanced the fact that things that you do on
social media drastically influence how your company is doing. The book liked to
highlight all of the positive things for it.
My exercise would be to design a fake Instagram post
that advertises your product. You would have to take a picture of something and
then come up with a caption to it that made people want to buy your product or
service.
My biggest surprise was when I heard that Pinterest is
a great way to gain ideas and pictures for your products and businesses. I
thought that this was impressive because I never would have thought of it to be
a big influence on businesses. This differed the most because I assumed that it
would be a different site or not even a social media page, but it turned out to
be that.
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