Thursday, February 28, 2019

Figuring Out Buyer Behavior No. 2


1. 18-year-old living in Broward Hall:
·       Does price matter the most when choosing where to eat during the weekend?
o   Yes, because if I eat on the meal plan during the weekend, I am just using money that is already in my account, and if I go off campus, I must use separate money that I didn’t plan on buying food with.
·       Does quality of food matter when choosing where to eat on the weekend?
o   Yes, I would prefer to eat at a more quality place than the dining hall because I eat at the dining hall often and I am looking for diversity in food.
·       Does your food choice decision depend on whether you have a form of transportation?
o   No, I would rather eat at an on-campus place because it is more convenient, and I would rather walk to get there.
·       How do you usually go get your food on the weekends?
o   I typically walk.
·       What is considered a good food purchase on the weekends?
o   Something quick and filling that I do not have to go far for.
2. 19-year-old living in a fraternity house:
·       Does price matter the most when choosing where to eat during the weekend?
o   Yes, because I think the places on campus tend to be cheaper than off campus places.
·       Does quality of food matter when choosing where to eat on the weekend?
o   Yes, the only place that is almost always open is the dining hall and I don’t love to eat there, so I wish there were other places to go on the weekends.
·       Does your food choice decision depend on whether you have a form of transportation?
o   Yes, if one of my friends can take me to an off-campus place by car, I would just go with them because it is far easier.
·       How do you usually go get your food on the weekends?
o   I usually walk because we do not have meals at the house, but sometimes I go with my friends in their cars.
·       What is considered a good food purchase on the weekends?
o   Something that fills me up and is enjoyable to eat.
3. 19-year-old living in Tolbert Hall:
·       Does price matter the most when choosing where to eat during the weekend?
o   Yes, because I only like to use my meal plan to eat on campus.
·       Does quality of food matter when choosing where to eat on the weekend?
o   Yes, if I am paying for my food, I would hope that it is high quality and fills me up and enjoy it.
·       Does your food choice decision depend on whether you have a form of transportation?
o   No, I just like to walk places on campus because we have a high diversity of places to eat and I like them all.
·       How do you usually go get your food on the weekends?
o   I typically walk to the places on campus.
·       What is considered a good food purchase on the weekends?
o   Something that doesn’t take a long time to eat and is open when I need it to be.

Through my 3 new interviews, I learned that people value price when considering what they want to eat. Usually they would rather it not take a long time to get there and they would prefer it to be open whenever they want. Overall, I would consider that people without transportation that live on campus have a strong need for more places to be open on the weekends. Without these places being open, the people have an unmet need that needs to be fixed for them to have a smoother way of getting food on the weekends. These people are always happy after they find something quick on the weekends and will enjoy the convenience of it.

2 comments:

  1. Hey Nathan, I agree with you that the amount of time it takes to get to a place matters the most in choosing a place to eat. During the weekends on campus there is a limited amount of places to eat and the hours of these places are never long enough. i agree with you that this problem must be fixed soon by the University because it is becoming tough as a student to find places open.

    ReplyDelete
  2. Hey Nathan, you make really good points in your interviews in regard to the consumer’s desire for maximum convenience. On campus dining could definitely improve on the options offered to eat, for students living on campus especially. However, the university probably has a difficult time finding employees willing to work at some of those inconvenient hours.

    ReplyDelete